We are big fans of encouraging people to start their own businesses.  It's what the Power of One event is all about.

There has never been a better time to start your own business. Recessions have a proven ability to produce some of the most disruptive ideas and this one has been no exception. Far from it - having been one of the harshest recessions, it's also produced an environment rich with opportunities for businesses that can upend the status quo.

During this recession, mobile computing has exploded, consumers have been given a voice through social networking and the world has finally become the global village talked about by economists for decades.  It's also become easier during the downturn to recruit talented people, raise seed funding and promote your unique idea.

Learning how to do these things most effectively is what the Power of One is all about.

That's why we're pleased to announce that Shaa Wasmund CEO of SMARTA.com will be MC'ing the Power of One event for us at Battersea Power Station on 11.11.11.

As luck would have it she is the author of a new book called Stop Talking. Start Doing. This book perfectly embodies the spirit of The Power of One. Its really amazing what happens when you have an idea and you start talking to people about it: help is volunteered; advice is passed on; contacts are shared.

But the success of that idea comes down to what you then DO about it.

All atendees of The Power of One will receive a goody bag on the day and we are really happy to say a copy of Shaa's totally inspiring book will be in that goody bag.

The quotes below are taken from Shaa's personal website shaa.com and as you can see, Shaa is endorsed by some serious achievers, who know a thing or two about starting up and then succeeding.

To achieve anything in life you have to start somewhere, be it writing a book, starting a business or climbing a mountain, this book will set you on your way.

SIR RANULPH FIENNES OBE, the World´s Greatest Living Explorer

This is a great book; straightforward and to the point. To achieve the goals you set yourself, you have to take action and this book will help you do just that.

DEBORAH MEADEN, Entrepreneur and Investor

Shaa embraces fear without regret and through this book convincingly urges others to as well.

SIR JAMES DYSON, Inventor and Industrial Designer